Online Outdoor Furniture Retailer Moves HQ to Houston

SunHaven, an online outdoor furniture company, has moved its headquarters to Houston from Los Angeles.

Houston’s business-friendly climate, central location, proximity to a port, and a large workforce were factored into the move.

“I love the ethnic and cultural diversity of the city,” said founder Michael Hillel. “It’s a great hub for us to get in and out (our products) very easily. This is where we need to be as we grow our business. “

SunHaven sells fully assembled modular furniture. Hillel said his most popular line, the Kensington collection, consists of nine pieces, including a 10-foot sofa, two club chairs, two natural gray wicker ottomans with navy or gray cushions and a coffee table, for $ 2,499. It is designed to complement a variety of home styles, from ranch to farm.

The company, which opened in 2017, is on track to hit $ 20 million in sales this year. Sales have increased since COVID, as outdoor living has taken on greater importance as families have spent more time at home.

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“People have realized that their outdoor space is a room that can be used like any other space in the house,” Hillel said.

SunHaven, which has manufacturing suppliers in China, increased sales by nearly 400% last year and will roughly double this year, Hillel said. The best places for sales are California, Texas, New York, and Florida.

The platform is completely digital, from online browsing and ordering of customers to purchase and delivery. Distribution is handled by a third party warehouse in Los Angeles.

COVID disrupted the process as outbreaks at ports and distribution centers delayed shipments.

“From a supply chain and logistics perspective, it has been very difficult,” said Hillel. “Completing the application was a challenge. “

SunHaven responded by keeping in touch with customers and trying to provide realistic lead times on delivery status.

SunHaven, which has five employees and is growing, plans to open its own distribution center in Houston to have more control over the process, Hillel said. New jobs at the Houston office will include customer service and order processing.

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