TF Holdings announces the launch of its new lending company, Rely Credit, focused on the Latin community

Rely Credit will offer bilingual loan products, initially in Spanish, through partner outlets

Published: October 19, 2021 at 6:45 a.m. EDT

IRVING, TX, October 19, 2021 /PRNewswire/ — TF Holdings, Inc., a leading technology and financial services innovator, announces the launch of its new lending company, Rely Credit, specializing in bilingual lending products to be offered in participating partner outlets that cater to the Spanish-speaking Latin community. We are honored to work with our retail partners to provide this well-deserved credit opportunity to the customers they have served for years.

TF Holdings logo (PRNewsfoto/TF Holdings, Inc.)

Rely Credit is focused on offering financial products to meet the unique borrowing needs of members of the Latin community in United States. Despite being one of the fastest growing demographics in America, members of the Latino community are three times more likely to be underbanked than other consumers, according to the Federal Reserve. Rely Credit will focus on this need by providing Latin American consumers with access to the funds they need affordably, quickly and conveniently – at participating partner outlets they visit today.

Martin J. WongChairman and CEO of TF Holdings, Inc., said, “We know that applying for a loan and taking that first step toward establishing credit can be difficult and often an emotional process. We have combined our 20+ years of lending and Fintech experience with the expertise and goodwill of our partners to deliver a simple, convenient and more inclusive borrowing experience for this community. »

Everyone deserves fair access to credit, regardless of their credit experience. Rely Credit will be the financial entry point for Latino consumers who may have been overlooked by traditional lenders. Through our simplified, affordable products and the trust our retail partners have built in their communities, we can help these customers establish the credit they deserve as they work to build their American Dream.

About TF Holdings, Inc.

TF Holdings, Inc., through its subsidiaries, provides credit and financial wellness tools to consumers and licenses loan origination, risk underwriting and loan management software to lenders. The Company’s businesses provide consumers and lenders with a portfolio of innovative products, including Credit Jora, echo credit, Rely Credit, Thinkflow, iQ Decision Engine and Cortex loan management platform. TF Holdings, Inc. is based in Irving, TX.

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Janet E. Fishburn